A strategy for strengthening public perception toward sharia banking

The number of Muslims in Indonesia reaches 85% the total population 270 million, but progress Islamic economics country is stagnant. This evidenced by sharia banking assets, which only reach 5% and never increase every year. Therefore, it necessary to investigate primary obstacles hindering development banking, from perspective per se, not society, as was case most previous studies. Besides, this study offers a strategy through combination Ibn Khaldun’s ashabiyyah social construction theory Peter L. Berger Thomas Luckmann strengthen public perception toward banking. method used reveal field survey form an obstacle’s questionnaire with optional answers, were distributed several banks samples, then selected answers are calculated. Meanwhile, find strategic solution, review literature using philosophical approach. results that indicate three obstacles: low level awareness about use (80 %), understanding knowledge on products (60 government support for (40 %). theoretical application asabiyyah help can be perceptions three-stage process: externalization, objectivation internalization.